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  Maximize Your Brand’s Growth Potential - Differentiate, stay relevant and grow your brand. Identify untapped opportunities and bridge the gaps in consumer segments. Measure deep user affinity and derive actionable insights.
- CXi®
  CXi is a unique single index for brand/service customer experience measured through four key metrics — performance, advocacy, reconsideration and competitive advantage.
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  futuriZm is a strategic solution for brands seeking to stay ahead of the curve in a dynamic market. By understanding trendsetters, their mindset and their choices, marketing teams can build future-ready innovation pipelines and marketing plans.
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SOLUTIONS
- Brand Kompass
  Maximize Your Brand’s Growth Potential - Differentiate, stay relevant and grow your brand. Identify untapped opportunities and bridge the gaps in consumer segments. Measure deep user affinity and derive actionable insights.
- CXi®
  CXi is a unique single index for brand/service customer experience measured through four key metrics — performance, advocacy, reconsideration and competitive advantage.
- futuriZm®
  futuriZm is a strategic solution for brands seeking to stay ahead of the curve in a dynamic market. By understanding trendsetters, their mindset and their choices, marketing teams can build future-ready innovation pipelines and marketing plans.
SERVICES
INDUSTRIES
RESOURCES
COMPANY

July 11, 2025

2025 GRIT Insights

How the Insights Industry is Shifting from Tech Hype to Purpose-Driven Intelligence in 2025

Press / Mounika C

View All How the Insights Industry is Shifting from Tech Hype to Purpose-Driven Intelligence in 2025 Media Coverage Read our […]

How the Insights Industry is Shifting from Tech Hype to Purpose-Driven Intelligence in 2025 Read More »

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