Upcoming

New Rules of Data Quality: Reinventing Survey Quality Assurance for Researchers

October 9, 2025

10:30 AM -11:30AM EST

Live Webinar

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About This Webinar

Discover how leading organisations like the Financial Times are tackling the hidden risks of poor-quality data—and learn how you can strengthen trust in your online research.

In an era where online panels dominate the research landscape, data integrity is everything. Yet, the industry faces growing challenges: 38% of responses discarded due to poor quality, rising concerns over transparency, and “unknown” respondents undermining trust.

This webinar uncovers strategies, frameworks, and tools that can help you master quality data collection and protect your business from costly missteps.

Key Takeaways

  • How the Financial Times tackles online panel discrepancies and minimizes discarded responses

  • Latest AI-driven quality checks to identify fraud, gibberish, and disengagement in real time

  • Behaviour-driven survey design to keep respondents authentic and engaged

  • Supplier evaluation scorecards and accreditation frameworks for transparent partnerships

  • Why cheap data leads to costly mistakes—and the ROI of investing in higher-quality insights

Reserve Your Spot Today

Meet Your Hosts

Camilla Hasler

Sales Director, Panel Business, UK & EU | Borderless Access

Jessica McCarthy

Senior Researcher | Financial Times

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