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At a time of global shift, it is imperative for brands to remain connected to their consumers. Communicating actively during turbulent times gives consumers the peace of mind

In a COVID-19 world, the insights industry needs to move to digital online research, but this should not be turned to as a panicked reaction to a crisis, says Bev Tigar, lead consultant Africa at BA.

Panel provider BA has appointed Horia Hateg-Codrut as Client Servicing Manager for Germany/Eastern Europe, while Bev Tigar joins as Client Development Lead for South Africa.

Market research companies need to make the most of machine learning to devise research methods that adapt to consumers’ changing digital habits and attention spans.

Borderless Access, which made its name as an emerging markets panel specialist before adding developed countries and other digital MR services

Borderless Access, known as a specialist in emerging markets, has introduced proprietary panels in three distinctly developed economies – Germany, the UK and the US – as well as Egypt.

Borderless Access extends its coverage in Middle East by adding over 20,000 validated consumers to its online & mobile ready panel in UAE. Commenting on the launch Dushyant Gupta, SVP

BA expands its reach to the Middle East with the launch of its consumer panel in Saudi Arabia. Emerging markets panel specialist Borderless Access has extended its coverage to the Middle East.

The emerging markets panel specialist extends its coverage to 20 countries by launching proprietary consumer panels in 3 more countries