Case Study
Staying Ahead of the Curve with Borderless Access Competitive Intelligence
Industry
Healthcare
Solution
Competitive Intelligence and Voice of Customer Platform
Market
Global
Business Problem
A pharma major turned to Borderless Access to get periodic insights on competition across different parameters to stay ahead of the curve. The primary focus areas were pain, allergy & cold, dermatology, OTC, digestive health and nutrition.
What & How We Did It
- Conducted data curation on a quarterly / annual basis for all portfolios
- Analyzed revenue benchmarks and brand KPIs
- Monitored promotional spends vs revenue
Key Insights
Our Competitive Intelligence & VOC capabilities helped the client assess competition and their revenues by business segment, monitoring market expansion and brand acquisitions at a global level. It offered actionable insights into generating market share impact by devising the right promotional strategies.
Client Impact
We offered the client a complete suite of tools to get a 360-degree view of competitive intelligence on a quarterly / annual basis, enabling it to course correct its marketing and promotional activities on a regular basis.
