Case Study
Borderless Access Helps Healthcare Majors Target Right Revenue Segments
Business Problem
A healthcare major sought Borderless access’ assistance in understanding the lay of the land for digital healthcare, as it aimed to identify high revenue potential solutions.
What & How We Did It
- Conducted extensive secondary research on the technology trends, the regulatory landscape, the existing challenges in the market and the ongoing and upcoming start-up initiatives
- Analyzed business gaps and areas of opportunities for maximizing patient interaction with physicians via technology
Key Insights
Through our research we identified multiple influencing digital trends that were gaining patient attention. Some regulatory changes had left a significant impact on the digital healthcare landscape.
Client Impact
Our competitive intelligence capabilities equipped the client with a thorough understanding of the nuances of the entire digital healthcare ecosystem, enabling it to identify gaps in patient engagement and pin point at critical revenue segments within the digital healthcare ecosystem.
Industry
Healthcare & Life Science
Solution
Competitive Intelligence and Voice of Customer Platform
Market
India
