Aditi Bhonsle, Author at Borderless Access

Realizing the Power of Cultural Nuances for Market Research and Insights Across APAC: A Borderless Access Perspective

Having spent over two decades in the market research and insights industry, I’ve made some critical observations on various industry […]

I set off on my professional journey more than 2 decades ago when I completed my post-graduation in Physics with

How has the pandemic affected the various marketing mediums, and marketers’ thinking? Has there been a paradigm shift towards digital