AI is the new mind reader that has the power to dig deep into consumers’ minds and understand/predict their wants […]
The Role of AI in Shaping Consumer Behavior and Driving Marketing Success Read More »
Digital interactions provide a rich source of data for marketers and businesses. This untapped potential offers valuable insights into consumer behavior.
Is AI in Brand Management Strategies a Holy Grail or a Pandora’s Box? Read More »
“What does a customer want?” For most businesses, this seemingly simple question is becoming hard to answer, as they face
Is it Time for Businesses to Rethink Their Customer Segmentation Strategies? Read More »
“Think global, act local” is the new motto all future-forward businesses are swearing by. The reason? Businesses planning market expansion
Ad Hoc Research: Your Guide to Conquering Niche Markets Read More »
The past decade has witnessed a major shift in societal attitudes towards mental health care worldwide. Where online platforms have
It has not escaped anyone’s notice that artificial intelligence (AI) has been causing a seismic shift across industries, redefining how
Striking the Right Balance Between Human and AI in Customer Experience Read More »
The past never truly goes out of fashion. A mere cursory glance at the latest consumer trends, where bygone memories
The Power of Nostalgia in Marketing: How it Drives Consumer Choices and Eventually, ROI Read More »
Creating a fantastic customer experience (CX) is no longer a ‘fancy add-on’ for businesses worldwide. Anyone keeping an eye on
Mystery Shopping Research: The Underrated Factor in Your Customer Experience Strategy Read More »
Ever wondered what it would be like to have a new lease on life? If you have ever seen that
Where do we draw the line between B2B and B2C research? Businesses have been searching for an answer to this
Making B2B Research as Agile and Insightful as B2C: Webinar Recap Read More »
