Uncovering the “Why” Behind the “What” of Consumer Behavior: The Key to Effective Advertising Testing
What makes an advertising campaign successful? Businesses have repeatedly asked themselves this question whenever they are about to launch a […]
A Brand New Look at Consumer Insights Amid the AI Boom
From traditional focus groups, surveys, and the occasional boardroom hunch, consumer understanding has come a long way. While these methods
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Finding the Way Through Climate Change, Chronic Illnesses, and Rare Diseases with Advanced Health Economics & Outcomes Research
If the continued rise of climate change-induced ailments, chronic illnesses, and rare diseases has taught us anything, it is that
62% And Counting: The Rise of Telemedicine in Gastroenterology Care
Gastroenterology care, a specialty once reliant on in-person consultations due to the complex nature of digestive disorders, is now being
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Consumer Product Testing With a Difference: The Secret Ingredient to Market Dominance
Quality, safety, and usability have long been the holy trinity of consumer product testing. Whenever brands discuss product testing, they
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Devising Successful Pharma Marketing Strategies Through Consumer Behavior Analysis
Every pharma company is on a quest to develop novel, effective therapeutics that make new inroads into disease management and
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Next-Gen Data Visualization Dashboards are Redefining the Way Consumer Insights Are Uncovered
Whenever a business completes a market research study, it faces a large pile of unorganized, raw data that has to
The Big Leaps in Advertising Testing and What It Means for Brands Worldwide
Quite recently, an uber-popular brand launched an advertisement campaign only to realize that its target audience was completely indifferent and
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A Deep Dive Into the B2B Buyer Behaviour
Understanding B2B buying tactics requires a fresh perspective now. Businesses no longer depend on catalogs and cold calls to influence
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New Frontiers in Online Qualitative Research and Their Far-Reaching Potential
Remember the days of clipboards and crowded focus groups in stuffy conference rooms? Yes, market research has come a long
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