Case Study
Audience Segmentation Studies Help BFSI Major Optimize Business Outcomes
Industry
BFSI
Solution
Multivariate Analysis and Data Reporting
Market
USA, UK, KSA
Business Problem
A BFSI major turned to Borderless Access to help them find the relationship between several factors, such as attitude drivers and opinions in their customer base. The company sought our help to establish clarity in its audience segmentation so that it could make informed decisions about its product and marketing strategies.
What & How We Did It
Using our multivariate data analytics solution, we conducted an in-depth segmentation analysis of the consumers based on their behavioral data. The clients then used the results from the segmentation studies to correlate behavioral data with their audience to target their product communications.
Key Insights
Our segmentation analysis based on an advanced statistical model helped the BFSI company simplify the complex dataset. The report we presented clearly illustrated the underlying connection between various drivers.
Client Impact
The BFSI company obtained an actionable report on the complex dataset and an audience framework from Borderless Access. This report helped them optimize their course and calibrate the product and marketing strategy to get ideal business results.
