Case Study
Social Media Major Taps Into Niche B2b Audience; Saves 4x Budget
Industry
E-Commerce
Solution
First-party Consumer, B2B And Healthcare Panels & Communities, SmartSight™ – Online Community Platform And Loyalty Management
Market
USA
Business Problem
Social media brand Meta partnered with Borderless Access to overcome the challenges of accessing and engaging a niche B2B segment for a strategic project that was strictly time-critical as it was aligned with their global advertising and marketing campaign overhaul. The need was to build and engage a high-quality custom community of B2B advertisers to attain real-time insights in a cost-effective manner.
What & How We Did It
- We recruited and built a validated custom community of 5000+ decision making advertisers using our bespoke community platform – SmartSight
- Given the niche nature of community participants, we deployed a service engagement model over and above the platform capabilities, that allowed our marketing & loyalty management experts to manage the community and engage with the members for the study
Key Insights
- Attained real-time insights by designing a custom community which enabled easy access to a niche verified B2B audience
- The process ensured easily measurable ROI with time- & cost-effective outcomes
Client Impact
Using our bespoke online community platform SmartSight Meta was able to scale their marketing enablement research that ensured efficiency in 1/3rd of the expected time, saving up to four times of the budget.
