Idea And Concept Testing
Borderless Access’ idea and concept testing research allows you to test the waters at every step of innovation enabling you to hit the ground running with winning concepts that are cost and time-effective.
Differentiated Approach
Our concept testing approach combines cutting-edge tools, bias-free methods, and agile iterations to identify attention-grabbing ideas and optimize product concepts through genuine feedback, helping you turn early-stage ideas into market-ready winners.
Evaluating New Product Concepts
We employ advanced tools like Eye Tracking and Facial Decoding in our idea and concept testing research to reveal what truly grabs a consumer's attention.
Bias-Free Insights
We take a strict monadic testing approach where each respondent evaluates only one concept, eliminating exposure bias or order bias, which can skew results.
Agile Iteration and Concept Optimization
We offer rapid, iterative screening to test a wide array of early-stage ideas to identify the most promising ones, and refine them based on consumer feedback.
Innovate With Confidence
Our Idea and Concept Testing solution provides a rapid, flexible way to test your ideas and concepts, helping you make smarter, data-driven decisions earlier in the innovation funnel.
Methodologies Built for Precision
We employ sophisticated methodologies like Max-diff and CBC analysis specifically for multiple concept testing. These techniques are designed to study consumer preferences and reactions in a way that minimizes cognitive bias, providing you with a clearer understanding of what resonates most with your target market. This advanced approach ensures the data you receive is not only reliable but also truly reflective of future in-market performance.Â
Deeper Insights for Strategic Decisions
Our solution provides more than just raw data; it gives you a clear, prioritized roadmap. Each study generates a ranking of concepts based on their relative performance against key metrics. These insights allow you to identify the most promising ideas for further concept development and help you confidently allocate budget and resources to concepts with the highest potential for success, minimizing risk and maximizing your return on investment.Â
Tailored Solutions for Any Business Challenge
Our flexible approach ensures you can test any idea, in any format, to meet your specific needs. Whether you need to assess product prototypes, marketing messages, or even logo alterations, our solution is fully adaptable. You have the freedom to conduct your study among any specific audience you prefer, allowing you to tailor your creative concept testing to precisely align with your unique audience segmentation, giving you complete control over your research.Â
Validate Your Ideas with Deeper Insights
Our concept testing solution gives you deeper consumer insights, visual clarity, and expert support not just to test concepts but to build stronger ones, reducing risks and accelerating your path to market success.
Rich Understanding at Every Stage
To make innovation a part of your culture, it is vital to incorporate consumer feedback at every stage of product concept testing. Our solution helps you identify the strongest, most intuitively appealing ideas, compressing risks and timelines while increasing your potential for sales. It is adaptable to assess a wide range of formats, whether it is product prototypes, marketing messages, or service offerings.Â
Visual Analytics for Clear Insights
Our intuitive online dashboards provide actionable intelligence on a concept’s performance and areas for improvement. Features like integrated heat mapping and word cloud analysis visually reveal what resonated or did not resonate with consumers. This allows you to identify specific strengths and weaknesses, enabling targeted allocation of budget and resources for necessary improvements before a costly launch.Â
Expert-Led Concept Development
We believe a great concept test starts with a great concept. Beyond providing the platform, we serve as a true partner in your innovation journey. Our team can help you develop powerful concepts from the ground up, and we can even conduct specialized concept writing workshops for your marketing and R&D teams. This end-to-end support ensures that you are equipped not only to test your ideas effectively but also to create compelling ones in the first place.Â
Benefits of Idea And Concept Testing
Whether you’re testing new product ideas, packaging, or marketing messages, we provide the tools and expertise to uncover what truly resonates with consumers—so every concept you take forward has the best chance to succeed in the market.
Comprehensive Concept Development and Testing
We assess everything from overall opinion and purchase intent to uniqueness, relevance, value for money, and credibility. By measuring your concept's performance against a benchmark, we provide a clear picture of its market viability.
Monadic Testing for Unbiased Insights
We conduct our concept tests in a monadic manner, which means each respondent evaluates only one concept. This approach is crucial for removing exposure and order-bias, ensuring that the insights are truly reflective of the concept's in-market performance.
Advanced Emotional and Behavioral Analysis
Beyond standard metrics, we leverage advanced plug-ins like Eye Tracking and Facial Decoding. These innovative methods provide a deeper layer of insights by identifying the key areas consumers pay attention to and recording their emotional reactions in real-time.
Optimized for Agile Decision-Making
Our Idea and Concept Testing Solution is designed for marketing teams to quickly screen multiple concepts to help you progress from a broad range of ideas to a refined set of concepts, saving both time and budget and accelerating the innovation cycle.
Versatile Testing for Products and Packaging
Our solution can be used for packaging artwork testing, whether, enabling you to gauge consumer reactions to packaging aesthetics and messaging, ensuring your product stands out on the shelf.
End-to-End Support
We offer extensive support to help you develop truly powerful concepts. Our team can conduct concept writing workshops for your marketing and R&D teams to learn how to develop compelling concepts from the ground up, maximizing your chances of market success.
Frequently Asked!
When should I use Borderless Access' Idea And Concept Testing Solution and which formats can it assess?
To make innovation a part of your culture, it’s important to take consumer feedback and develop a rich understanding of consumer behavior at every stage of concept development in a cost- and time-effective manner. Borderless Access’ Idea And Concept Testing Solution helps you identify the strongest and the most intuitively appealing ideas at every stage of innovation, compressing risks and timelines, increasing your potential for sales and brand growth. Whether it is product prototypes, marketing messages or service offerings, our solution is adaptable to assess a wide range of formats to meet your specific needs.
Our methodology gives you freedom to start on a clean slate with consumers on a new concept/platform (concept co-creation) to ideate and fine-tune, test concepts and shortlist a resonating message that creates impact.
Our thematic analysis is suitable for large unstructured data sets that helps businesses find common themes, repeated ideas and topics that empower their team for success in today’s dynamic business landscape.
What types of concepts or ideas can be tested and what is the maximum number per study?
Our solution can test any type of idea, whether branded or non-branded, presented as text, pictures, packs/logos or memes. It specifically focuses on ideas along with well-thought-out concepts or product changes like pack design or logo alterations. Each study allows testing of up to five ideas for a quick assessment. However, any number of concepts can be tested. The ranking in each of these studies is based on relative performance and helping clients identify the most promising ideas for further development.
How does Borderless Access' Idea and Concept Testing Solution ensure the research insights are unbiased?
Our solution is built on a strict monadic testing approach, meaning each respondent evaluates only a single concept. This is a crucial distinction from sequential or comparative methods that can introduce significant biases, such as exposure or order bias, which often skew results. By eliminating these common biases, we ensure the data you receive is truly reliable and accurately reflects how your concept will perform in the market, allowing you to innovate with confidence.Â
Can I select a specific target audience for creative concept testing?
While we recommend broadening the target group, you can conduct a study among any specific audience you prefer. Remember that choosing more specific target groups may impact the cost and duration of each study. Our flexible approach allows you to tailor creative concept testing to precisely align with your unique audience segmentation needs.
Our methodology gives you freedom to start on a clean slate with consumers on a new concept/platform (concept co-creation) to ideate and fine-tune, test concepts and shortlist a resonating message that creates impact.
Our thematic analysis is suitable for large unstructured data sets that helps businesses find common themes, repeated ideas and topics that empower their team for success in today’s dynamic business landscape.
How can I increase the success rate of my ideas or concepts with the Borderless Access Idea And Concept Testing Solution?
Our solution can help you identify the strengths and weaknesses of different concepts through intuitive online dashboards. These reports offer actionable intelligence on concept performance and areas for improvement. Integrated heat mapping and word cloud analysis features also specifically reveal what resonated or didn’t resonate with consumers. This information allows targeted allocation of budget and resources for necessary improvements, ensuring a more successful launch for your concepts.
How does the solution provide deeper insights than standard metrics?
We go beyond conventional metrics by employing advanced tools like Eye Tracking and Facial Decoding. These innovative methods provide a deeper layer of insights by identifying the key areas consumers pay attention to and recording their emotional reactions in real-time. Our solution provides more than just raw data; it provides a clear, prioritized roadmap for marketing concept testing by generating a ranking of concepts, helping you allocate budget and resources to ideas with the highest potential.Â
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