Awareness, Trial And Usage (ATU)
Our awareness, Trial and Usage (ATU) solutions help businesses and pharma companies understand consumer and physician behavior at every stage of a product life cycle, from pre-launch to post-launch and usage.
Differentiated Approach
Understanding how physicians perceive, recall, and prescribe your brand is critical to driving adoption and sustained growth. Traditional metrics only scratch the surface—what you need is a differentiated, data-driven approach that reveals the reason behind prescribing behaviors and brand choices.
Comprehensive View of Brand Performance
Our ATU market research offers a comprehensive understanding of brand recognition, brand recall, and message testing among targeted physicians to help you measure advertising effectiveness.
Customized Intelligence
Best suited for the pharma industry, our ATU market research helps capture essential business data on drug adoption barriers and physician prescribing habits to aid you in strategic decision-making.
Enabling New Market Entries
Our ATU analysis can be adapted to shifting market dynamics, providing valuable insights to global life science companies that are entering new markets or expanding product lines.
Get a Deeper Understanding of Physician Behavior
For pharma companies, understanding physician behavior and attitudes is critical at every stage of a product's lifecycle. Our ATU market research solutions provide life science companies with the timely, nuanced insights needed to understand prescription patterns and formulate winning strategies.
Real-Time Physician Insights
We leverage our proprietary real-time intelligent physician community platform to deliver timely prescription insights across various physician specialties. This direct access provides a deep, authentic understanding of physician behavior, allowing you to formulate targeted strategies quickly and effectively.Â
Monitoring Brand Performance
Our ATU solution offers a comprehensive understanding of your brand’s standing. We assess brand recognition, familiarity, and recall among targeted physicians, along with message testing and advertising effectiveness. This complete view empowers you to optimize your brand strategy for maximum impact.Â
Customized to Distinct Business Needs
Every company has unique needs, and our solution is highly customized to align with yours. We capture essential business data, including drivers and barriers to prescribing habits, to provide actionable intelligence for strategic decision-making within the competitive pharmaceutical landscape.Â
Driving Strategic Growth
Our ATU market research provides a sophisticated, data-driven approach to understanding the entire physician journey that go beyond traditional surveys, empowering you to optimize your brand's presence and strategy.
Optimized Physician Engagement
We aim to amplify your impact by employing effective channels that resonate with healthcare professionals. Leveraging our expertise, we optimize engagement strategies to ensure your message reaches physicians efficiently, elevating your outreach and maximizing your influence in the healthcare landscape.Â
Refined Promotional Strategies
Our specialized approach scrutinizes the impact of your marketing efforts on key healthcare stakeholders. Assessing physician reactions to brand promotions through targeted surveys and sentiment analysis, we help you refine your strategies for optimal engagement and a stronger market presence.Â
From Pre-Launch to Post-Usage
Our ATU solution is designed to support your product at every stage of its lifecycle. We provide critical insights from the moment you consider a new drug (pre-launch) all the way through to brand recognition and usage patterns after it has been established in the market, ensuring continuous optimization.Â
Benefits of Awareness, Trial And Usage (ATU)
We help you elevate your physician outreach and maximize your influence in the healthcare landscape. Our specialized approach scrutinizes the impact of your marketing efforts, refining your promotional strategies to ensure your brand's message resonates effectively with key stakeholders.
Understand Brand Recognition
We gauge the level of brand recognition and familiarity among targeted physicians, providing clarity on your brand's standing in the competitive pharmaceutical landscape.
Monitor Prescription Patterns
We deliver real-time insights into physician prescription habits for flagship drugs across various specialties, helping you monitor market dynamics and identify emerging trends.
Identify Key Drivers and Barriers
Our solution captures essential data on the factors that drive or hinder prescribing habits, enabling you to address challenges and capitalize on opportunities proactively.
Assess Brand Perception and Attitude
We provide a deep understanding of physician attitudes and perceptions toward your brand, allowing you to refine your messaging and brand strategy for greater impact.
Evaluate Advertising Effectiveness
Our solution helps you assess the effectiveness of your advertising and marketing messages, ensuring your campaigns resonate with your target audience and drive engagement.
Uncover Drug Usage Experience
We gather insights into the overall experience of drug usage in treatment management, providing valuable feedback for product improvement and strategic decision-making.
Frequently Asked!
How can Borderless Access ATU market research solution help establish a compelling and effective brand strategy for maximum impact?
Our data-driven approach offers valuable insights to global life science companies entering new markets, expanding product lines or launching new products, assessing their brand strategies and offering solutions for effective performance. The ATU analysis enables agile adaptation to changing market dynamics, optimizing current strategies and informing the development of impactful campaigns. Stay ahead in the competitive landscape with a strategic brand approach empowered by ATU insights.
How does the ATU solution aim to increase physician reach by effective channels?
We aim to amplify your impact by employing effective channels that resonate with healthcare professionals. Leveraging our expertise, we optimize engagement strategies to ensure your message reaches physicians efficiently. Elevate your physician outreach and maximize your influence in the healthcare landscape through our tailored and effective channel approaches.
How does Borderless Access’ ATU solutions provide value throughout a product's lifecycle?
Our ATU solution is designed to provide continuous value from a product’s pre-launch phase to its post-usage stage. We deliver critical insights that help you understand market readiness and brand recognition before a launch. After the product is on the market, we monitor prescription patterns and brand perception, allowing for agile adaptation to changing market dynamics. This full-lifecycle approach to ATU analysis ensures you always have the data to optimize strategies, refine messaging, and drive sustained market success.Â
Can Borderless Access’ ATU solutions help with market entry and brand expansion?
Yes, our data-driven approach is specifically designed to support global life science companies entering new markets or expanding product lines. By providing valuable insights on brand familiarity and physician attitudes, we help you assess existing strategies and identify opportunities for effective performance. This allows for the development of impactful campaigns and a confident market launch, ensuring your brand resonates effectively with healthcare professionals and builds a strong market presence from the start.Â
Our methodology gives you freedom to start on a clean slate with consumers on a new concept/platform (concept co-creation) to ideate and fine-tune, test concepts and shortlist a resonating message that creates impact.
Our thematic analysis is suitable for large unstructured data sets that helps businesses find common themes, repeated ideas and topics that empower their team for success in today’s dynamic business landscape.
How do you ensure the quality and accuracy of your insights?
We ensure accuracy by gathering data directly from a proprietary, real-time intelligent physician community. This platform allows us to capture authentic, timely insights across various physician specialties. By focusing on essential business data, including the drivers and barriers to prescribing habits, we provide nuanced information that goes beyond simple metrics. Our highly customized approach ensures the data aligns with your specific needs, providing actionable intelligence you can trust for strategic decision-making.Â
Can Borderless Access’ ATU solutions help with market entry and brand expansion?
Yes, our data-driven approach is specifically designed to support global life science companies entering new markets or expanding product lines. By providing valuable insights on brand familiarity and physician attitudes, we help you assess existing strategies and identify opportunities for effective performance. This allows for the development of impactful campaigns and a confident market launch, ensuring your brand resonates effectively with healthcare professionals and builds a strong market presence from the start.