Competitive Intelligence And Voice Of Customer Platforms
Our Competitive Intelligence (CI) with the Voice of Customer (VoC) platform combines real-time market analytics with authentic customer feedback to help you make informed, proactive decisions that drive product innovation and market success.
Differentiated Approach
While our AI-driven Competitive Intelligence platform delivers real-time market analysis, our Voice of Customer platform goes beyond simple feedback to capture genuine emotions, fostering a deeper connection with your consumers.
Captures Unfiltered Consumer Feedback
Through direct interviews, dyads, and chat groups, our platform provides authentic, unmediated feedback, giving you a clear view of your customers' true opinions.
Drives Product Improvements
We use direct customer feedback to deeply understand customer needs and desires which help you strengthen market presence.
Facilitates Agile Decision-Making
Our online chat platforms spark conversations and gather feedback that enables agile and informed decision-making for your brand.
Competitive Advantage with Integrated Intelligence
Staying ahead in today’s dynamic market demands a comprehensive, 360-degree understanding of your competitors and your customers. Our Competitive Intelligence and Voice of Customer platform provides a unified solution that maximizes your return on insights and helps you make data-driven decisions.
360-Degree Market & Competitor View
Our AI-driven platform uses proprietary web crawlers to provide a dynamic and up-to-date understanding of the competitive landscape. This ensures the efficient acquisition of timely information, including news and CI data.Â
Strategic, Actionable Insights
The platform’s CI analytics feature offers flexibility, allowing clients to fully customize their intelligence solutions. This ensures the delivery of actionable insights that are tailored to a wide range of CI needs for informed decision-making.Â
Comprehensive Intelligence Modules
Our Competitive Intelligence and Voice of Customer  platform is designed with specialized modules for distinct areas of intelligence gathering. Features like news intelligence, competitive landscape analysis, and scientific intelligence provide a holistic view to keep you ahead of the competition.Â
Unveil Hidden Customer Motivations
With tools that blend advanced analytics, real-time interactions, and deep consumer understanding, we help you unearth the true motivations of customers and translate their feedback into actions.
Profile Your Customer Better
A well-implemented voice of customer platform helps unearth hidden motivations and drivers in consumer behavior. This enables brands to better profile their consumers and build a brand and product that leads to loyalty based on customer feedback.Â
Capturing Authentic Emotions
Our platform goes beyond basic feedback by including facial coding and tonality analysis. This ensures the authentication of consumer responses and explores underlying emotions for a deeper understanding.Â
Enhanced Marketing Effectiveness
By providing depth and context in data, our VoC platform helps brands improve overall marketing effectiveness. The insights gained lead to boosted customer satisfaction and improved brand resonance.Â
Benefits of Competitive Intelligence And Voice Of Customer Platforms
Our integrated Competitive Intelligence and Voice of Customer platform go beyond surveys to capture the real voice and emotions of your customers. From uncovering hidden motivations to validating authenticity and sparking strategic dialogue, our qualitative capabilities give you the insights needed to innovate faster, reduce risks, and strengthen market positioning.
Builds Consumer Intimacy
We help brands create a true consumer intimacy program through online qualitative mediums. This approach allows for direct, authentic conversations, fostering deeper connections with your target audience for enhanced products.
Uncovers Underlying Emotions
Our solution goes beyond simple feedback. The inclusion of facial coding and tonality analysis explores subconscious emotional responses, ensuring a nuanced understanding of your consumers' true feelings and motivations.
Enables Real-Time Sense Checks
Utilizing mediums like WhatsApp and other chat sessions, our platforms serve as a quick sense check. This allows you to spark real-time conversations, rapidly gathering initial feedback for informed decision-making.
Provides Rich Qualitative Data
Our Voice of Customer research collects rich qualitative data through direct interviews, dyads, and focus group discussions. This gives brands a detailed, nuanced understanding of customer feedback to enhance products and services.
Authenticates Genuine Responses
With advanced facial coding and tonality analysis, we ensure the authentication of consumer responses. This unique capability validates that the feedback you receive is genuine and truly reflects underlying emotions and opinions.
Sparks Strategic Conversations
Our qualitative platforms are designed to spark conversations that lead to meaningful insights. This collaborative environment moves beyond simple surveys to provide the rich context necessary to make truly informed business decisions.
Frequently Asked!
How can a well-implemented voice of customer platform contribute to a company's success?
A well-implemented voice of customer platform helps unearth hidden motivations and drivers in consumer behavior, enabling brands to profile their consumers better and build a brand and product/service that leads to loyalty based on insights from customer feedback. This can be implemented across platforms enhancing KPI measurement through depth and context in data. It helps improve overall marketing effectiveness, boosts customer satisfaction and brand resonance.
How does the Borderless Access AI-driven CI platform work?
The Borderless Access AI-driven Competitive intelligence platform is operated by utilizing automated competitive intelligence gathering through proprietary web crawlers. This ensures the efficient acquisition of timely information, encompassing news monitoring and CI data providing users with a dynamic and up-to-date understanding of the competitive landscape. The platform’s CI analytics feature adds a layer of flexibility, allowing clients to fully customize their competitive intelligence solutions.
This adaptability ensures the platform caters to a wide range of CI needs, delivering actionable insights for informed decision-making. The platform’s versatility extends to multiple devices including PCs, iPads and mobile devices.
How does Bordferless Access’ Competitve Intelligence and Voice of Customer platform provide a 360-degree view of our market and competitors?
Our AI-driven platform offers a comprehensive suite of tools to provide a holistic view of your competitive landscape. By leveraging automated intelligence gathering through proprietary web crawlers, we efficiently acquire timely information, from industry news and scientific developments to competitor promotions and event coverage. This integrated data, combined with insights from our Voice of Customer platform, ensures you have a complete, real-time understanding of your market to make informed strategic decisions.Â
What standard modules does the Borderless Access CI platform have and can we customize it?
Our comprehensive intelligence platform is strategically designed with specialized modules to cater to distinct areas of intelligence gathering and analysis. News Intelligence offers real-time industry and competitor news updates, while competitive landscape analysis provides a holistic view to keep clients ahead of competition. Scientific Intelligence focuses on gathering insights from relevant scientific developments, and events analysis delivers comprehensive coverage of industry events and trends. The repository acts as a centralized hub for storing and accessing collected intelligence, and our business intelligence helps to generate visually informative reports and infographics for businesses.
Primary CI offers businesses insights into competitors’ strategies by collecting and analyzing information not easily found in the public domain. Our conference coverage insights help businesses and companies to explore fresh avenues for new products and innovations. On a case-to-case basis, we can customize the CI platform to suit your business needs.
What makes the Voice of Customer (VoC) platform so effective in understanding our audience?
Our VoC platform is designed to unearth the hidden motivations and drivers in consumer behavior that lead to loyalty. We help you build a true consumer intimacy program through mediums like online direct interviews and chat groups to collect rich qualitative data. This approach goes beyond basic surveys, fostering genuine conversations that provide depth and context to customer feedback, enabling brands to better profile their consumers and enhance overall marketing effectiveness.Â
How does your solution help us improve our overall business strategy and product innovation?
By integrating competitive and customer intelligence, our platform empowers you to make proactive, data-driven decisions. The CI data helps you stay ahead of the curve by understanding competitors’ strategies, while the VoC insights help you build products and services based on direct customer feedback. This synergy boosts customer satisfaction and brand resonance, ensuring you not only react effectively to market shifts but also lead in product innovation.Â