futuriZm – A Peek Into The Future
futuriZm assists businesses in identifying a group of informed, individualistic, socially responsible, and digitally savvy consumers and trendsetters who can indicate how quickly an innovation can grow in the marketplace.
Differentiated Approach
futuriZm gives you an opportunity to gain a clear view of future market insights by getting into the minds of innovators and early adopters who shape the market. Understanding their choices and preferences helps businesses to build future-ready innovation pipelines and marketing plans that stay ahead of market shifts.
Enhance Business Agility
In a world of fast-moving trends, staying agile is non-negotiable. futuriZm provides an edge to your insights, allowing you to quickly adapt strategies and seize opportunities before your competitors do.
Future-Proof Your Strategy
By understanding the innovators and early adopters, you can derive future market insights for your products and communication, ensuring your brand remains relevant and resilient for years to come.
Drive Product Innovation
Our framework helps you identify the needs and mindsets of market leaders, giving you future market insights needed to develop products that resonate with tomorrow's consumers.
Identify Tomorrow’s Trends Today
A lot of data and insight are getting democratized in today's hyperconnected business world, but to truly stay ahead, you need to look beyond data-driven predictions. FuturiZm gives you that crucial peek into the future, helping you understand which way the wind is blowing.
Go Beyond Traditional Research
futuriZm helps businesses move from a “reactive” to a “proactive” mindset. By understanding the innovators and early adopters, you can derive future market insights that secure your brand’s relevance.
Tap into the Diffusion of Innovation
Our framework is based on the proven principle of “Diffusion of Innovation,” a process by which a new product or service is adopted and spread. This allows you to pinpoint the consumers who drive future trends.
Identify the True TrendSetters
We help you find the “TrendSetters” – informed, involved, and digitally savvy individuals who seek authenticity. These consumers are critical for gaining future market insights.
Accelerate Your Innovation Funnel
In rapidly changing markets, the ability to conduct market research forecasting is a powerful competitive advantage. futuriZm gives you the edge to make faster, smarter decisions and future-proof your business.
Understand Consumer-Specific Trends
Using the TSI (TrendSetters Index), key insights are mapped to help you interpret consumer-specific trends, providing clarity on future market shifts and consumer behavior.
Refine New Concepts and Messages
Our proprietary methodology for future trend forecasting identifies Trendsetters based on eight self-rated characteristics, providing deeper insights into brand equity, category drivers, consumer attitudes, and brand usage. This approach enables you to ideate and fine-tune new concepts and messages with a clean slate.
Integrate for Maximum Impact
Whether integrated into strategic research or brand health tracking, futuriZm provides cutting-edge insights that empower your marketing teams to make smarter decisions and in a dynamic market.
Benefits of futuriZm
While early adopters are exploratory and risk-taking in nature, trendsetters are characterized by being informed and seeking authenticity. With futuriZm, businesses are able to identify and get actionable insights from these trendsetters across multiple business categories.
Identify Your TrendSetters
TrendSetters are informed, involved, individualistic, and socially responsible. They are digital savvy and early adopters who seek authenticity and originality. futuriZm helps you pinpoint these influential consumers.
Interpret the Market Signals
Our methodology uses the TSI (TrendSetters Index) to map key insights, helping you interpret market signals and understand where the industry is heading.
Accurately Predict Consumer Behavior
By understanding the innovators, their needs, and their mindsets, we give you a powerful peek into the future, providing a roadmap for what to expect from consumer behavior.
Strengthen Your Innovation Funnel
futuriZm adds an edge to your insights by providing foresight that can be used in your strategic research studies and brand health tracking to improve your innovation funnel.
Create a Future-Ready Business Roadmap
Our framework helps you move from being reactive to proactive, ensuring your business is ready for the future by providing future-oriented ideas for product, pack, and communication.
Build Long-Term Brand Resilience
Aligning your strategy with future trends, futuriZm helps you build a brand that is not only successful todaybut is also poised for sustainable, long-term growth.
Frequently Asked!
Is market research effective in forecasting upcoming major trends?
Market research can provide valuable insights into current consumer preferences and behaviors, enabling businesses to identify emerging patterns. With our innovative approach, futuriZm, we empower businesses to gain an invaluable glimpse into the future. By incorporating this approach, businesses can stay ahead of the curve with a distinctive edge to their market understanding.
Why is it important to identify trendsetters in anticipating the success of a product/service?
Identifying trendsetters is essential to understand the journey of a product/service. While early adopters are exploratory and risk-taking in nature, trendsetters are characterized by being informed, involved, individualistic, socially responsible, digitally savvy, curious, and seeking authenticity and originality. Trendsetters are category-specific. With futuriZm, we are able to identify trendsetters with reference to a specific category.
How is futuriZm different from traditional market research solutions?
FuturiZm is a strategic solution for brands seeking to stay ahead of the curve in a dynamic market. While conventional market research provides valuable insights into current consumer preferences and behaviors, enabling businesses to identify emerging patterns, futuriZm goes further. It empowers businesses to gain an invaluable glimpse into the future. By moving from a reactive to a proactive approach, businesses can gain a distinctive edge to their market understanding and future-proof their strategies.
What is the underlying mechanism behind futuriZm?
We obtain self-rated consumer data on eight key characteristics that define trendSetters. With this data, we divide the sample into five broad groups, including the trendsetters. The trendsetter Index (TSi) allows us to gain insights into various types of data such as category drivers, consumers attitude, brand equity, brand usage, and others.
Our methodology gives you freedom to start on a clean slate with consumers on a new concept/platform (concept co-creation) to ideate and fine-tune, test concepts and shortlist a resonating message that creates impact.
Our thematic analysis is suitable for large unstructured data sets that helps businesses find common themes, repeated ideas and topics that empower their team for success in today’s dynamic business landscape.
How does futuriZm provide foresight into future trends?
FuturiZm is based on the principle of the “Diffusion of Innovation,” which suggests a small group of consumers can indicate how fast an innovation will grow in the market. Our solution identifies this set of consumers, known as “Trendsetters,” who provide a glimpse into the future to marketing and innovation teams. These are not just early adopters but are also informed, socially responsible, and digitally savvy consumers, whose mindsets are critical for building future-ready innovation pipelines and marketing plans.
What tangible business outcomes can we expect from using FuturiZm?
By understanding the mindset and choices of Trendsetters, marketing teams can build future-ready innovation pipelines and develop forward-looking marketing plans. Whether integrated into strategic research or into brand health tracking research studies, this approach ensures that your business can stay ahead of the curve with a distinctive edge, accelerating business agility and enhancing product innovation.
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