Product Mix Testing
Our Product Testing solution helps you evaluate, refine, and optimize your portfolio to match evolving consumer preferences and market demands.
Differentiated Approach
Our Product Testing Solution provides the clarity you need to move beyond assumptions and build a product assortment that is perfectly attuned to what your customers truly want.
Assessing Product Value
We use A/B testing and customer feedback to assess your product’s value proposition against its price, ensuring an optimal market fit.
Validating Products In-Market
Our in-home product placement and central location tests validate product performance in a real-world context, ensuring consumer acceptance.
Quantifying Business Impact
We precisely measure how "too much" or "too little" of a product attribute impacts overall customer liking, informing strategic refinements for your brand.
Launch Market-Ready Products Every TIme
We help brands align products with consumer needs, uncover new growth pathways, and build loyalty, ensuring a strong market presence and long-term advantage.
Optimizing Your Product Portfolio
A tactical process to optimize your product assortment and create a growth-aligned mix. It’s crucial for adapting to market shifts and evolving consumer behavior.
Driving Market Share and ROI
We evaluate your product portfolio’s value propositions to help drive higher market share and ROI. This strategic assessment is key to building loyalty and navigating competition.
Refining Product Line-Up
We identify optimization opportunities by understanding how changes in product attributes like flavor influence consumer liking. We measure the impact of these changes for precise refinement.
Gaining a Competitive Advantage
Align your products with consumer needs, uncover new growth pathways, and build loyalty, ensuring a stronger and lasting market presence.
Validating Product-Market Fit
We assess the right product fit through methods like in-home product placement and central location tests. This ensures your products resonate with market needs and preferences.
Uncovering New Growth Opportunities
Combining A/B testing with customer feedback, we refine your product mix and uncover new opportunities, enhancing your value proposition and maximizing ROI.
Lasting Consumer Loyalty
Our solutions are designed to build customer loyalty and help your brand navigate intense competition. A well-balanced product mix secures your brand’s position and drives sustained growth.
Benefits of Product Mix Testing
Our comprehensive Product Testing Solution provides insights by combining robust market research with advanced analytics, we help you build customer loyalty, navigate competition, and drive higher market share and ROI.
Optimizing Your Product Mix
Our product mix testing is a tactical evaluation process to optimize your product assortment. It's crucial for creating a growth-aligned product mix that adapts to market shifts and resonates with evolving consumer behavior.
Driving Market Share & ROI
We evaluate your product portfolio's value propositions to help drive higher market share and ROI. This strategic assessment is key to building loyalty and navigating intense market competition.
Refining for Customer Liking
We understand how changes in product attributes influence consumer liking. Our approach assesses the impact of these changes to help you fine-tune your product's flavor, sweetness, or other attributes for optimal consumer acceptance.
Aligning with Market Needs
Our solution helps assess the right product fit that matches market needs. By leveraging customer feedback and contextual product comparisons, we ensure your product mix delivers on its promise to consumers.
Uncovering New Growth Opportunities
Apart from refining your current mix, we help you uncover new opportunities that deliver superior value compared to the price. This approach ensures a well-balanced product mix that captures new market opportunities.
Building Loyalty & Navigating Competition
Our comprehensive product mix testing helps you build strong customer loyalty and effectively navigate the competition. By aligning your portfolio with market needs, you can secure a strong position and drive sustained growth.
Frequently Asked!
How does Borderless Access identify product optimization opportunities?
We identify product optimization opportunities by understanding how changes in product attributes influence consumer liking through the Just-About-Right (JAR) scale. Our approach employs penalty analysis to assess the impact of changes in product attributes like flavor, sweetness, bitterness, etc., on overall liking. This involves categorical scales where the two ends of the scale indicate “too little” or “too much” of a particular attribute, with one point representing “Just-About-Right.” Further, the penalty analysis measures the impact on product liking (or any other measure) when the product has either “too much” or “too little” of a specific attribute.
Can Borderless Access assist in setting the right price for my product?
Certainly. Understanding how customers value your product is crucial for successful market entry. We employ reliable models like Van Westendorp’s Price Sensitivity Model, avoiding the guesswork in pricing. This comprehensive, multi-question model indirectly measures willingness to pay through questionnaires-driven data collected from potential buyers. Rather than asking potential buyers to identify a single price point, the Van Westendorp model helps assess a range of prices instead of just one. Along with the PSM model, we also use conjoint analyses to determine the optimal price and pricing strategy for your product.
How does Borderless Access’ product testing services help drive market share and ROI?
How does Borderless Access’ product testing services help drive market share and ROI?
Does Borderless Access provide 'recruitment' services for iHUTs or CLT?
While our preference is to manage the entire process of product mix testing and support the strategic needs of research; we do provide assistance in managing the critical elements of identifying the right respondents (target consumers) who are willing to participate in the data collection process. We have capabilities to screen and invite these respondents across the B2C and B2B/Healthcare segment from our opt-in online community members across 40 markets and recruit for any on-going product testing projects.
Our methodology gives you freedom to start on a clean slate with consumers on a new concept/platform (concept co-creation) to ideate and fine-tune, test concepts and shortlist a resonating message that creates impact.
Our thematic analysis is suitable for large unstructured data sets that helps businesses find common themes, repeated ideas and topics that empower their team for success in today’s dynamic business landscape.
What is your approach to consumer product testing and understanding consumer preferences and product attributes?
We identify product optimization opportunities by understanding how changes in product attributes influence consumer preferences. Our approach involves methods like the Just-About-Right scale and Penalty Analysis to assess the impact of changes in attributes such as flavor, sweetness, or bitterness on overall liking. This allows us to quantify the effect of “too little” or “too much” of a specific attribute, providing precise insights for strategic product refinement.
How does Borderless Access’ product testing solution ensure the product mix is aligned with real-world market needs?
Our comprehensive solution employs realistic market research mechanisms to derive accurate insights. We conduct contextual product comparison surveys, in-home product placement (iHUT), or central location tests (CLT) to ensure your product prototypes or final products are evaluated in a real-world context. This approach ensures that your final product mix not only adapts to market shifts but also truly resonates with evolving consumer behavior, securing its market fit.
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