The Value of In-depth Interviews to Assess Consumer Behavior
In this fast-evolving market, consumer preferences don’t just shift over quarters—they pivot in real time. Social trends, economic conditions, and technological innovations are constantly rewriting what customers want, expect, and value. In this reality, brands can no longer afford to base big decisions on outdated feedback. A leading CPG brand
Latest articles
In this fast-evolving market, consumer preferences don’t just shift over quarters—they pivot in real time. Social trends, economic conditions, and
The COVID-19 pandemic and the ensuing lock-down has had a deep influence on people’s lives universally. However, constantly, hearing and
Over the past few decades, significant technological advancements have reshaped various sectors, including healthcare. Within healthcare, one area that has
The UK retail banking market is entering a new era. Valued at £68.77 billion in 2025 and projected to grow
In this fast-evolving market, consumer preferences don’t just shift over quarters—they pivot in real time. Social trends, economic conditions, and
We recently took the stage at Quirk’s New York to talk about a topic that’s dominating every boardroom conversation: the
In a world full of career choices, my journey began with a call from a friend that landed me the
The retail banking industry in South Africa is transforming at an unprecedented pace. Traditional banks, digital-first challengers, and fintech platforms
Remember the days of clipboards and crowded focus groups in stuffy conference rooms? Yes, market research has come a long
While making purchase decisions, consumers are exposed to a wide range of options for any category of products or services,
Companies through market research constantly seek innovative ways to understand consumer behavior, wants and preferences. Market researchers and companies are
Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods,
Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that,
We’re seeing a massive shift in the way B2B transactions are carried out today. Studies conducted recently showcase that a
Where do we draw the line between B2B and B2C research? Businesses have been searching for an answer to this
Understanding B2B buying tactics requires a fresh perspective now. Businesses no longer depend on catalogs and cold calls to influence
B2B vs Customer databases – the eternal battle For many organizations early to B2B research, their own customer database is
Much has been said about agile market research being a quick fix for B2B organizations that consume market research. While
Launching a new product, only to realize too late that your target audience never wanted it in the first place,
Voice technology has transformed our interactions with devices, significantly changing how consumers conduct online searches, make product purchases and undertake
The penetration of mobile phone usage and its applications is seen in every sector, which has made mobile market research
A company that does not innovate in today’s day and age will lose its competitive edge and eventually become obsolete.
Third-party cookies and related privacy concerns have been a topic of discussion for a few years now. Many browsers like
With technological innovations disrupting the insights and market research landscape the expectations of companies from market research firms have drastically
Market research plays an important role in helping businesses understand consumer behavior and preferences. To gain a comprehensive understanding, researchers
In a world that is increasingly influenced by technology, games are a critical topic of discussion. During the last two
In today’s digital age, where every company is fighting for customer attention, personalization is a must-do to cut through the
Of the many changes the world has gone through in the past year since the start of the pandemic, is
Why tech-enabled research is the right solution for Africa: Exploring a Coca-Cola Africa case study on healthy consumption habits. It
Of the many changes the world has gone through in the past year since the start of the pandemic, from
The last 10 years will go down in history as the decade when the digital age actually took root. This
Digital online research is without doubt the optimum way to gather research and uncover insights in the African continent. Yet
Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods,
Ask any market researcher the importance of length of interview (LOI) and they are sure to place this paradata high
In a world full of career choices, my journey began with a call from a friend that landed me the
I set off on my professional journey more than 2 decades ago when I completed my post-graduation in Physics with
From curd rice to pasta – a flight to client centricity Hailing from what is considered a slightly conservative part
Growing up in Bihar and Jharkhand, my father’s ever-changing job postings had thrown me in and out of my comfort
[Bengaluru, India, 16 August 2021] Borderless Access, the digital market research product and solutions company, announced a new appointment with
Bengaluru, India, 11 May 2021: , the digital market research company, has announced 3 new appointments – Nick Love as
Seattle, Washington, USA, 3 Nov, 2020: Borderless Access, the market research company, today announced a range of technology and analytics-driven
Seattle, Washington, USA, 7 Oct, 2020: Borderless Access, the digital market research products and solutions company, today announced the appointment
Over the past few decades, significant technological advancements have reshaped various sectors, including healthcare. Within healthcare, one area that has
The pace of innovation in oncology is truly remarkable, offering unprecedented hope in the face of one of the world’s
For years, the healthcare industry has grappled with the same persistent challenge: how to truly connect with healthcare professionals (HCPs)
Rare diseases may affect smaller populations, but their collective impact is massive—both emotionally and economically. As the biopharma industry accelerates
In oncology, the saying, “Change is the only constant,” feels inadequate. A more fitting perspective is – “Change is not
Businesses are all too aware of the fact that, in a crowded marketplace, one of the most effective ways to
The past decade has witnessed a major shift in societal attitudes towards mental health care worldwide. Where online platforms have
Ever wondered what it would be like to have a new lease on life? If you have ever seen that
Personalization has become the holy grail of customer experience, but for most brands, it’s still frustratingly out of reach. Too
Of late, the breakneck speed of today’s business environment is creating extreme pressure on the business decision makers. The path
Digital interactions provide a rich source of data for marketers and businesses. This untapped potential offers valuable insights into consumer
It has not escaped anyone’s notice that artificial intelligence (AI) has been causing a seismic shift across industries, redefining how
From traditional focus groups, surveys, and the occasional boardroom hunch, consumer understanding has come a long way. While these methods
Businesses try to tap into nuanced consumer insights to keep their ears to the ground and bring in consumer connect
In today’s competitive business environment, the quality of products or services alone is not sufficient to secure a business’ success.
Virtual focus groups in market research is a contemporary approach to gathering qualitative data and insights from participants. Easy internet
In this fast-evolving market, consumer preferences don’t just shift over quarters—they pivot in real time. Social trends, economic conditions, and
The COVID-19 pandemic and the ensuing lock-down has had a deep influence on people’s lives universally. However, constantly, hearing and
In this fast-evolving market, consumer preferences don’t just shift over quarters—they pivot in real time. Social trends, economic conditions, and
We recently took the stage at Quirk’s New York to talk about a topic that’s dominating every boardroom conversation: the
Consumers are no longer just purchasing products. They are trying to invest in something worthwhile. Ethics and social responsibility now
If you’re looking to grow your brand in Europe, Germany is one of those markets you simply can’t ignore. It’s
Modern consumers are always exhibiting ever-shifting consumption patterns that challenge traditional models of consumer behavior at every turn. It has
Whether it is an eerily personalized playlist in a streaming app or food delivery apps that tweak region-specific promotions based
The UK retail banking market is entering a new era. Valued at £68.77 billion in 2025 and projected to grow
The retail banking industry in South Africa is transforming at an unprecedented pace. Traditional banks, digital-first challengers, and fintech platforms
Far more than a digital upgrade, the retail banking sector in Saudi Arabia is undergoing a seismic shift. Driven by
The digital era has rewritten the rulebook on brand loyalty. Today, consumers are no longer bound by habit or limited
Consumer behaviors today shift dynamically, if not monthly, driven by short-form video trends, real-time consumer reactions, and algorithm-driven content suggestions.
Traditionally, feedback around a brand’s products or services was confined to customer service lines and post-purchase surveys. The growing use
Consumers today expect their banks to be as fast and frictionless as the apps on their phones. From opening accounts
Ignoring the voice of your B2B customer does not show its consequences immediately. It shows up in missed renewals, stalled