Case Study
CPG Giant Gets One-Stop Research Solution for Multiple Brands
Industry
CPG And Retail
Solution
Competitive Intelligence And Voice Of Customer Platforms
Market
Vietnam, Indonesia, Turkey, KSA
Business Problem
A premier CPG company tied up with Borderless Access seeking a web-based research ecosystem to simplify search and engagement for its stakeholders. The company wanted a budget efficient, one-stop platform for all things research starting from raising queries to brief submissions, analysis, discussion guides, data tables, project tracking to curating news and report monitoring etc.
What & How We Did It
- We Using our Competitive Intelligence and Voice of Customer, our project team created a web-based platform through design iterations with the client
- We tagged information country wise and sector wise, so that stakeholders in different geos and businesses see information that are relevant specifically to them
Key Insights
It was assumed that a single solution within Insights Toolkit is difficult to address multiple research needs. This bespoke solution was able to bust this myth, creating a successful case study.
Client Impact
The CMI team was able to derive strong impact and ROI by having a one-stop platform for all its varied research needs, thus enabling itself as a true partner for the end users of research within the client organization.
