Case Study
Deep-Diving Into Patient Behavior Through Social Media Solutions
Industry
Healthcare & Life Science
Solution
Social Media Performance
Market
Worldwide
Business Problem
A Life Sciences major sought to gain insights into patient behavior, opinions and quality of life to understand medication usage for managing lifestyle disorders, primarily focusing on top prescribed diabetes drugs.
What & How We Did It
- Extracted data from social media platforms
- Analyzed patient sentiments for diabetes drugs
- Evaluated impact on quality of life with diabetes drugs
- Consolidated brand usage insights for top 10 prescribed diabetes drugs
Key Insights
Our analysis of patient perception and association for top 10 prescribed diabetes drugs helped us benchmark top 10 drug usage in terms of dosing, compliance, switching and ease of use and measure patient sentiments with respect to improvement in the quality of life.
Client Impact
The client was able to assess patient persona through our Social Media Marketing solutions, gaining insights into patient sentiments for long term drug usage, identifying associated sentiments with brands.
