Case Study
Deeper Insights for Fast Paced Decision Making at Regional & Global Scale
Industry
Food & Beverages and QSR
Solution
Voice of Customer Platforms, Social Media Performance, Ad-hoc, Online Community
Market
Nigeria, Eypt, Kenya,
South Africa
Business Problem
Coca Cola, one of the strongest brands globally, partnered with Borderless Access for unraveling deep consumer insights around live events focusing on multi-faceted human behaviors. The brand required mapping of consumer passion points, core human need for social bonding & sharing around festivals, live events and connecting them to localized brand offers and consumer connection decisions.
What & How We Did It
- We built a custom survey program using gamification to manage the study. Custom invites were designed listing LOI and attractive incentives
- Re-engagement questions were implemented in the survey to ensure quality
- Additional quality measures were followed rigorously. Data was checked across different stages before presenting it to the client to discuss anomalies and establish new normal.
- Weighting was done on the achieved sample to match the universe proportions
Key Insights
We identified different cultural nuances, connection with consumer passion points, and leveraged the power of localization. Our tailor-made research methodologies and deep understanding of the local markets helped deliver deep insights in record time and in multiple frequency.
Client Impact
Our intelligent insights & hybrid approach derived from the vast amount of structured and unstructured data across geographies helped Coca Cola achieve the impossible – deliver 6 business decisions, by saving 1000s of man hours & millions of dollars.
