Case Study
Learning Patient Behavior in Real-time Through Our Community Platform
Industry
Healthcare & Life Science
Solution
SmartSight™ – Online Community Platform And Loyalty Management
Market
France, Germany, Italy, Spain, UK
Business Problem
A pharmaceutical major sought to dive deeper into the consumer behavior of patients with various eye conditions. Borderless Access teamed up with the client’s brand and marketing team to create, monitor and manage a custom online patient community.
What & How We Did It
- Designed and recruited patients who qualified for the study and were using medications for various eye conditions
- Created quantitative surveys, discussion forums, blogs, medical articles, newsletters & infographics to keep the patient community engaged and to gather opinions for the study
Key Insights
- We were able to get real-time intelligence on patients’ dose adherence and compliance for prescribed / OTC medication
- Through a combination of data collected from survey insights, blogs and discussion forum, we gathered insights into patient perception and the existing brand associations
Client Impact
Our custom online patient community offered the client with real-time patient insights, enabling the medical affairs and marketing teams to get a full view on patient preference, compliance, switch-in and switch-out patterns across geos.
