Case Study
Unlocking Patient Behavior Through Community Data – Borderless Access Study
Business Problem
A Japanese pharmaceutical major sought Borderless Access’ partnership in creating and designing a patient community for an eye condition to get insights into patient behavior and experience.
What & How We Did It
- Using our online community platform and competitive intelligence capabilities we created a patient community, customizing SmartSight®, focusing on the UK, France, Germany and Spain markets, which comprised the TG
- We launched periodic surveys to assess user perception and manage discussion forums. We closely monitored the forums focusing on community activities along with patient assistance programs
Key Insights
- We worked with the client using SmartSight to run visual analytics and generate key insights from survey findings, blogs and discussion forums enabling informed decision making
- The qualitative & quantitative insights played an instrumental role in devising the brand strategy for the client
Client Impact
The medical affairs & the marketing team was able to get a comprehensive view of patient behavior with nuanced details on patient preferences, compliance, switch-in and switch-out patterns etc., enabling the company to sharpen its messaging and business strategy.
Industry
Healthcare & Life Science
Solution
SmartSight – Online Community Platform
Market
France, Germany, UK
