Case Study
How an E-commerce Firm Built an Effective Online Grocery Delivery Strategy
Industry
CPG & Retail, Ecommerce
Solution
Market synthesis, Customized Ad-hoc Strategic Studies, Qualitative Deep-dive Solution
Market
KSA
Business Problem
The business unit at a major e-commerce company wanted to sharpen its strategy for the online grocery delivery category, seeking a profound understanding of its shopper buying behavior and the 6ps play in the specific domain.
What & How We Did It
- Utilizing the Borderless Access proprietary online panel solutions, we conducted qualitative survey discussions to measure shopper perceptions, pain points and satisfaction with various e-commerce portals. We looked at consumer interactions across multiple CPG categories
- We conducted UX tracking to capture live shopping journeys on e-commerce platforms
Key Insights
Through qualitative deep-dive capabilities and market synthesis, the project team identified that e-shoppers were quick hoppers of different platforms to check deals and discounts, despite having a set preferred choice of platform. They would also easily switch platforms for purchases of different categories.
Client Impact
The e-commerce platform adopted various category level strategies enabling strong brand positioning and visibility in the online marketplace.
